Kill Ideas
If you have any creative inclination,
you'll have a lot of ideas, a lot of the time.
A pattern seems unique, you decide to explore it,
Try to get more context, research in depth.
Then you make artifacts, go through the whole design process.
Midway, however — it fizzles out, there's no proper structure,
no conclusion, just the feeling of being stuck.
You take a break, sit on it for a day
Maybe a few days.
But then it hits you.
The work you just put out
does not meet your standards.
Its just
NOT. GOOD. ENOUGH.
Shelve it, don't hesitate.
Move on to the next one.
Do not lower your benchmark.
Kill that fucking idea.
Only by going through a large volume of shitty work,
will you be able to surface the few good ones.